MBP014: Utilizing Systems and Software For Your Business With Jill Kahlenberg

For over 20 years, Jill Kahlenberg has been growing companies and adding new customers for Global Fortune 500 companies and small enterprises. She’s the owner of Marketing Management Solutions, a company built around business software and systems eight years ago. Interestingly enough, she didn’t go to marketing school; instead she went for a math degree and actually spent 4 years focusing on actuarial science until she realized it wasn’t her passion and has since built an incredible career in marketing and brand development.

Today, Jill talks about the power of marketing automation platforms and systems, how these softwares help improve a business’ strategies, as well as share a few tips on making sure you get the most out of your software subscription.

There’s not one system out there that I can recommend universally that works for everyone.

Jill Kahlenberg

 This Week on The Marketing Boss Podcast:

  • Marketing automation platforms and theorem system out there today are powerful. These systems help companies communicate to the person in the way they want to be communicated.
  • Many companies get wooed with the functionality of these systems and think just paying money will be a magic bullet and generate more business. It’s like putting a tool on the shelf and if it just sits there it’s not going to get you money.
  • Most companies only utilize 10% of the systems they subscribe to.
  • To utilize the system efficiently, companies should identify a team of people that would readily utilize the system. It would also be important to have an outside team to help with the implementation.
  • It’s important to have the market strategy themselves to make sure the systems are successful.

Jill’s Words of Wisdom:

  • To utilize the system efficiently, companies should identify a team of people that would readily utilize the system. It would also be important to have an outside team to help with the implementation.
  • Systems depend on the type of business or organization. Each has its own focus, drawbacks, and benefits.

Connect with Jill Kahlenberg:

  • Phone number: 215-262-0419
  • Email: jill@marketingms.net

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